<!DOCTYPE html>
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<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>Danone Category Manager Excellence Program</title>
<style>
:root {
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--danone-light-blue: #00A9E0;
--danone-green: #8DC63F;
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.container {
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/* Header */
header {
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.logo {
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.hero {
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.hero h1 {
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/* Main Layout */
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/* Sidebar Navigation */
.sidebar {
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padding: 2rem;
box-shadow: var(--shadow);
height: fit-content;
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top: 2rem;
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.sidebar-title {
color: var(--danone-blue);
margin-bottom: 2rem;
font-size: 1.3rem;
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.nav-section {
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.nav-section-title {
color: var(--danone-dark);
font-weight: 600;
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.nav-section-title::after {
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font-size: 0.8rem;
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.nav-section-title.active::after {
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.sub-menu {
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margin-left: 1rem;
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.sub-menu.active {
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.sub-menu li {
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.sub-menu a {
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/* Content Area */
.content {
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border-radius: 15px;
padding: 3rem;
box-shadow: var(--shadow);
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.section {
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.section-title {
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font-size: 2rem;
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.subsection {
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.subsection-title {
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.info-card {
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.info-card h4 {
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font-size: 1.1rem;
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.info-card ul {
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.info-card li {
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padding-left: 1.5rem;
position: relative;
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.info-card li::before {
content: '•';
color: var(--danone-green);
font-weight: bold;
position: absolute;
left: 0;
}
/* Category Specific Styles */
.category-section {
background: linear-gradient(135deg, #f8fdff, #e8f7ff);
padding: 2rem;
border-radius: 10px;
margin: 2rem 0;
border-left: 4px solid var(--danone-orange);
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.category-title {
color: var(--danone-orange);
margin-bottom: 1.5rem;
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/* Interactive Elements */
.case-study {
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color: white;
padding: 2rem;
border-radius: 10px;
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.btn {
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color: white;
padding: 1rem 2rem;
border: none;
border-radius: 25px;
cursor: pointer;
transition: var(--transition);
font-weight: 600;
}
.btn:hover {
background: #7cb33a;
transform: translateY(-2px);
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/* Footer */
footer {
background: var(--danone-dark);
color: white;
padding: 3rem 0;
text-align: center;
margin-top: 4rem;
}
.footer-content {
display: grid;
grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
gap: 2rem;
margin-bottom: 2rem;
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.footer-section h4 {
margin-bottom: 1rem;
color: var(--danone-light-blue);
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/* Responsive */
@media (max-width: 1024px) {
.main-container {
grid-template-columns: 1fr;
}
.sidebar {
position: static;
margin-bottom: 2rem;
}
}
@media (max-width: 768px) {
.hero h1 {
font-size: 2rem;
}
.content {
padding: 2rem;
}
.section-title {
font-size: 1.8rem;
}
}
</style>
</head>
<body>
<header>
<div class="container">
<div class="logo">DANONE</div>
<div class="hero">
<h1>Category Manager Excellence Program</h1>
<p>Mastering the art and science of category management across Danone's portfolio</p>
</div>
</div>
</header>
<div class="container main-container">
<!-- Sidebar Navigation -->
<aside class="sidebar">
<h3 class="sidebar-title">Training Modules</h3>
<div class="nav-section">
<div class="nav-section-title active" onclick="toggleSection('section1')">
Section 1: The Category Manager Role
</div>
<ul class="sub-menu active" id="section1">
<li><a href="#role-responsibilities">Role & Responsibilities</a></li>
<li><a href="#organization-place">Place in Organization</a></li>
<li><a href="#interactions">Interactions with Teams</a></li>
<li><a href="#competencies">Required Competencies</a></li>
</ul>
</div>
<div class="nav-section">
<div class="nav-section-title" onclick="toggleSection('section2')">
Section 2: From Data to Insight
</div>
<ul class="sub-menu" id="section2">
<li><a href="#data-types">Data Types & Sources</a></li>
<li><a href="#shopper-analysis">Shopper Data Analysis</a></li>
<li><a href="#panel-analysis">Panel Data Analysis</a></li>
<li><a href="#client-data">Client Data Utilization</a></li>
<li><a href="#analysis-frameworks">Analysis Frameworks</a></li>
<li><a href="#swot-analysis">Category SWOT Analysis</a></li>
</ul>
</div>
<div class="nav-section">
<div class="nav-section-title" onclick="toggleSection('section3')">
Section 3: From Insight to Action
</div>
<ul class="sub-menu" id="section3">
<li><a href="#action-methods">Action Methods</a></li>
<li><a href="#potential-quantification">Potential Quantification</a></li>
<li><a href="#feasibility-assessment">Feasibility Assessment</a></li>
<li><a href="#roi-calculation">ROI Calculation</a></li>
</ul>
</div>
<div class="nav-section">
<div class="nav-section-title" onclick="toggleSection('section4')">
Section 4: From Action to Implementation
</div>
<ul class="sub-menu" id="section4">
<li><a href="#client-knowledge">Client Understanding</a></li>
<li><a href="#internal-selling">Internal Project Selling</a></li>
<li><a href="#client-selling">Client Project Selling</a></li>
<li><a href="#selling-story">Category Selling Story</a></li>
<li><a href="#testing">Testing Before Deployment</a></li>
<li><a href="#deployment">Deployment Organization</a></li>
<li><a href="#results-tracking">Results Tracking</a></li>
</ul>
</div>
<div class="nav-section">
<div class="nav-section-title" onclick="toggleSection('section5')">
Section 5: Category Specifics
</div>
<ul class="sub-menu" id="section5">
<li><a href="#yogurt">Yogurt Category</a></li>
<li><a href="#plant-based">Plant-Based Category</a></li>
<li><a href="#water">Water Category</a></li>
<li><a href="#specialized-nutrition">Specialized Nutrition</a></li>
</ul>
</div>
</aside>
<!-- Main Content -->
<main class="content">
<!-- Section 1 -->
<section id="role-responsibilities" class="section">
<h2 class="section-title">Section 1: The Category Manager Role at Danone</h2>
<div class="subsection">
<h3 class="subsection-title">Role & Responsibilities</h3>
<div class="content-grid">
<div class="info-card">
<h4>Strategic Leadership</h4>
<ul>
<li>Develop category vision and strategy</li>
<li>Drive category growth and profitability</li>
<li>Lead cross-functional category teams</li>
<li>Set category performance metrics</li>
</ul>
</div>
<div class="info-card">
<h4>Commercial Excellence</h4>
<ul>
<li>Optimize assortment and merchandising</li>
<li>Develop pricing and promotion strategies</li>
<li>Manage category P&L responsibility</li>
<li>Drive shelf presence and visibility</li>
</ul>
</div>
</div>
</div>
<div class="subsection">
<h3 class="subsection-title">Place in Organization</h3>
<div class="content-grid">
<div class="info-card">
<h4>Reporting Structure</h4>
<ul>
<li>Reports to Head of Category Management</li>
<li>Matrix organization with commercial teams</li>
<li> dotted line to marketing and sales</li>
<li>Category leadership across regions</li>
</ul>
</div>
</div>
</div>
<div class="subsection">
<h3 class="subsection-title">Interactions with Other Services</h3>
<div class="content-grid">
<div class="info-card">
<h4>Key Partnerships</h4>
<ul>
<li>Marketing: Brand strategy alignment</li>
<li>Sales: Customer implementation</li>
<li>Supply Chain: Availability management</li>
<li>Finance: P&L management</li>
</ul>
</div>
</div>
</div>
<div class="subsection">
<h3 class="subsection-title">Required Competencies</h3>
<div class="content-grid">
<div class="info-card">
<h4>Core Skills</h4>
<ul>
<li>Data analysis and interpretation</li>
<li>Strategic thinking and planning</li>
<li>Commercial acumen</li>
<li>Stakeholder management</li>
</ul>
</div>
</div>
</div>
</section>
<!-- Section 2 -->
<section id="data-types" class="section">
<h2 class="section-title">Section 2: From Data to Insight</h2>
<!-- Content for Section 2 subsections -->
<div class="case-study">
<h3>Data Analysis Framework</h3>
<p>Learn to transform raw data into actionable category insights using Danone's proprietary analysis tools and methodologies.</p>
</div>
</section>
<!-- Section 3 -->
<section id="action-methods" class="section">
<h2 class="section-title">Section 3: From Insight to Action</h2>
<!-- Content for Section 3 subsections -->
</section>
<!-- Section 4 -->
<section id="client-knowledge" class="section">
<h2 class="section-title">Section 4: From Action to Implementation</h2>
<!-- Content for Section 4 subsections -->
</section>
<!-- Section 5 -->
<section id="yogurt" class="section">
<h2 class="section-title">Section 5: Category Specifics</h2>
<div class="category-section">
<h3 class="category-title">Yogurt Category</h3>
<div class="content-grid">
<div class="info-card">
<h4>Essential Information</h4>
<ul>
<li>Market size and growth trends</li>
<li>Consumer segmentation</li>
<li>Competitive landscape</li>
<li>Seasonality patterns</li>
</ul>
</div>
<div class="info-card">
<h4>Danone's Vision</h4>
<ul>
<li>Health and wellness leadership</li>
<li>Innovation driven growth</li>
<li>Premiumization strategy</li>
<li>Sustainability commitment</li>
</ul>
</div>
</div>
</div>
<div class="category-section" style="border-left-color: var(--danone-green);">
<h3 class="category-title" style="color: var(--danone-green);">Plant-Based Category</h3>
<!-- Plant-based content -->
</div>
<div class="category-section" style="border-left-color: var(--danone-blue);">
<h3 class="category-title" style="color: var(--danone-blue);">Water Category</h3>
<!-- Water content -->
</div>
<div class="category-section" style="border-left-color: var(--danone-purple);">
<h3 class="category-title" style="color: var(--danone-purple);">Specialized Nutrition</h3>
<!-- Specialized nutrition content -->
</div>
</section>
</main>
</div>
<footer>
<div class="container">
<div class="footer-content">
<div class="footer-section">
<h4>Resources</h4>
<p>Training materials, case studies, and tools</p>
</div>
<div class="footer-section">
<h4>Support</h4>
<p>Expert guidance and mentoring</p>
</div>
<div class="footer-section">
<h4>Contact</h4>
<p>Category Management Excellence Team</p>
</div>
</div>
</div>
</footer>
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